Sponsored Instagram Reel · Menstrual Health Education campaign · 2025

The Period Purse is the first Canadian charity dedicated to menstrual equity donating 6.6 million period products, and free menstrual health education in English and French to schools, workplaces and community groups nationwide. Karli partnered with the Period Purse to drive uptake of that education programme.

Karli’s reel makes an argument that periods are not a private health issue but a public health topic, and a policy question with a history that often goes unacknowledged in tradition public school curriculum. Karli discusses Mary Kenner, the Black woman who invented the sanitary belt in 1957, who was dropped by a company that wanted her patent until they learned who she was.

It closed on the structural point: one in six people in Canada can't afford period products, and missing school or work each month is not an individual failure but a policy outcome.

Original Instagram Reel · Research narrative + audience consultation · 2025

Greenpeace International's Wellbeing Economy project, part of its Social & Economic Pillar, commissioned The Wellbeing Scientist to produce an original Instagram Reel for a global audience, work that had to meet the standards of an organization that accepts no corporate or government funding and stakes its authority on independence.

The brief asked a difficult question: how do you talk about economic and ecological crisis without deepening the despair that makes people disengage? The reel Karli created, was titled When We Build Together, and it opens by validating that despair with data. The top concerns shared across 30 countries, then turns the question around to the audience to ponder: rather than what's going wrong, what's giving us hope?

Karli highlights two material examples of communities where the economy and ecology work in synergy. Nissa'e Hourrat, a women-led chili-pepper cooperative in Morocco and Egypt that scaled into a regional force for policy change; and the Brazilian Semiarid Articulation, a network of over 3,000 civil-society organizations that has installed more than a million rainwater harvesting systems while restoring the endangered Caatinga biome.

The Reel closes by inviting audiences into Greenpeace's own consultation, collecting their win-win ideas for the planet and the economy through a linked form.

Original Instagram Reel + live event coverage · 2025

Luminato, Toronto's international festival of arts, culture and creativity, invited Karli to cover its 19th annual edition as one of a small group of creators given access to the festival's installations.

Luminato's artistic director, Olivia Ansell, framed the festival's central question as how do you ensure art is accessible to everyone in the city? This question became the key idea of the reel. Rather than documenting the marquee installations, Karli delivered a reel about the art Toronto already holds: work tucked behind alleyways, in cracked concrete, on uneven street corners. The argument underneath it was one of wellbeing. The reel hinges on the idea that creativity doesn't require permission or a gallery, and that encountering it in ordinary places is part of what makes a city liveable.

The reel gave Luminato something a straightforward festival recap could not: an audience meeting the festival's accessibility thesis through their own daily experience of the city, rather than through its programming.

Paid Instagram Reel · Sponsored partnership · 2025

OEKO-TEX®, the Swiss textile certification body whose standards are used by 35,000 manufacturers and brands across more than 100 countries, selected The Wellbeing Scientist as a paid brand ambassador for its #ChooseOEKOTEX campaign, a programme built around the health impacts of chemicals in the clothing, bedding and towels people live with every day.

A sponsored certification campaign can easily slide into telling people that being well is a matter of shopping correctly, which is an argument Karli spends most of her time pushing back on. So Karli designed the reel to do the opposite. It opens honestly ("I'm a recovering impulse shopper"), acknowledges that consumers cannot realistically audit their own supply chains, and positions certification not as a purity test but as infrastructure that removes that burden. The closing line puts responsibility where it belongs: tools like this shift responsibility back onto producers, brands and supply chains.

The reel was delivered according to a global brand's approval process including pre-publication review, substantiated-claims requirements, competitor-brand exclusions and full FTC-compliant disclosure, without softening the critique underneath.

Commissioned substack, Co-posted Instagram carousel + fundraising campaign · December 2025

Partners In Health Canada is a charity founded on Dr. Paul Farmer's conviction that health care is a human right. The Wellbeing Scientist worked with PIH to raise awareness and funds for its Maternal Center of Excellence in Sierra Leone, where maternal mortality remains among the highest in the world.

The brief carried a hard constraint, as the team wanted to avoid charity framing, and saviorism that is often perpetuated within traditional fundraising campaigns in majority-world contexts. Karli emphasized the importance of communicating framing around solidarity, systems change and health justice, collaboratively shaping the brief alongside the PIH team. The key message Karli communicated within her Substack and the IG carousel was drawn from a line that stuck with her after attending PIH global activism panel: “activists should not live on hope, but on resolve.”- Zackie Achmat

Following the initial collaborative post, Karli led a public fundraising activation, over a 2-week period. Together, the two carousel posts generated 68,466 combined views (impressions), exceeding the campaign’s upper reach benchmark. DM automation supporting the campaign demonstrated exceptionally strong performance, with click-through rates ranging from 83–100%. This level of engagement reflects strong audience trust, message clarity, and alignment with the fundraising call-to-action.

Invited webinar presenter · Justice in Public Health series · January 2026

Public Health in the Age of Algorithms: Justice, Credibility, and Collective Care

The director of DEI from the University of Minnesota School of Public Health invited The Wellbeing Scientist to deliver a 1 hour interactive webinar for its Justice in Public Health series, to an audience of faculty, students, practitioners and community members.

Karli tailored the session to tackle a question the field has not resolved: what happens to public health communication when most people now encounter health information through algorithmic platforms rather than journals, briefings or national media?

Rather than offering best practices, Karli’s webinar posed harder questions for the audience to grapple with; what does credibility mean once public health knowledge circulates outside academic institutions; whether public health communication can ever be apolitical, and whether it should be; how power, race, class and access determine who is heard, trusted or dismissed; and what responsibility practitioners hold when they speak in public digital spaces.

The interactive webinar was an invitation to think more honestly about power, responsibility, and what public health communication asks of us right now, and was designed as a participatory session rather than a lecture, combining public health scholarship, social justice frameworks and lived experience with live prompts, chat reflection and open Q&A.

Sponsored Instagram Reel · The Daily Decode · 2025

Stardust, a women-founded period, hormone and pregnancy tracking app, partnered with The Wellbeing Scientist on a campaign for The Daily Decode, its personalized cycle-insight feature.

The critique came before the product. Most cycle-tracking apps were built to serve one purpose (aka. reproduction), and largely designed by men to do it, which is why the symptoms that come with a cycle get framed as inconvenient rather than as information. Karli shaped the reel to argue for the opposite premise: that understanding your own physiology is a form of self-trust, not self-management, and that wellbeing means building a life that works with your body rather than overriding it.

The format was deliberately anti-advertisement, delivered as a direct-to-camera reel alongside an organic product demo. Delivered with full sponsored disclosure and a client review round.

Sponsored Instagram Reel · Digital privacy campaign · 2025

DeleteMe, the personal data removal service, partnered with The Wellbeing Scientist on a campaign extending a claim Karli makes organically into new territory: that wellbeing is not only what you eat and how you move, but the conditions you live under, and for anyone who works publicly, that now includes their digital exposure.

The piece was built from lived experience rather than a product pitch. Karli discovered how searching for herself online, finding how much of her life was assembled and for sale on data broker sites without her knowledge.

The reel was delivered with full sponsored disclosure, client editorial approval, automated DM fulfilment and a tracked audience offer.

Gifted collaboration & on-going affiliate partner · Instagram Reel · 2026

Everist, is a Canadian waterless beauty brand, and supplied products for an end-of-school-year care package project for public school teachers and early childhood educators. The piece named its own limits up front (gratitude won't fix the conditions), laid out sourced Canadian data on educator workload, workplace violence and ECE wages, and closed on three specific policy demands.

The relationship continues as an ongoing affiliate partnership.

Published essays · 2026

The 44 North is an independent Ontario digital publication and podcast made for and by young people. They commissioned Karli to repost two original essays that was originally published on her Substack.

Share the Cold: What Penguins Teach Us About Survival — and What We Owe Each Other Now. Emperor penguins survive extreme cold by rotating position in the huddle, so no individual holds the outside edge indefinitely, a behaviour scientists call thermal cooperation. The essay uses it to argue that marginalized communities already sustain each other this way when institutions don't, and that the obligation running the other direction is to take a turn at the edge: to absorb discomfort and risk rather than leave it permanently distributed to the same people.

I Don't Want to Be Your Martyr. On the impossible standard of purity demanded of people doing social justice work in public, the disproportionate scrutiny placed on marginalised creators, and the case for engaging with contradiction rather than punishing it.

Both essays were originally published on Karli’s Substack and reprinted by The 44 North.

Panel + workshop facilitation · January 2026

An in-studio panel on habit formation and goal setting, co-presented with Jay, founder of Papyanwell. Alongside the discussion I designed reflective handouts and guided prompts for participants to work through live translating the conversation into something people left with rather than something they only listened to.

Sponsored Instagram Reel + Story set · Eyeris Zen launch · 2026

RENPHO and Headspace partnered on the Eyeris Zen, a screen-free guided meditation device and commissioned The Wellbeing Scientist for the campaign launching the Eyeris Zen eye messager.

Karli took a comic route, rather than demonstrating calm, the piece dramatized the failure to achieve it: an inner monologue spiralling through unanswered emails, rent, an uncancelled free trial and unfiled taxes, rendered as rapid-fire on-screen text over footage of someone visibly failing to meditate. The turn lands on a real argument, namely that for people whose default setting is high alert, decompression is a practized skill.

Delivered as a Reel and a three-frame Story set with UTM tracking, licensed for 180 days of paid media and six months of whitelisted amplification.

Short-form video campaign · Coworking at Evergreen Brick Works · 2026

Evergreen is a national Canadian charity; Evergreen Brick Works, on the historic Don Valley Brick Works site in the heart of Toronto's ravine system, is its flagship social enterprise, where all revenue from programming is reinvested into the site and community programming. The aim of Karli’s partnership with Evergreen Brick Works was to drive awareness of its coworking space.

The piece treated that space as evidence for a larger argument. Most cities separate work, nature and community into three places you have to travel between, and increasingly the third barely exists. Drawing on research documenting a steep long-term decline in human connection to nature, and the finding that cities may need to be many times greener to reverse it, the video positioned the site as a working example of urban greening: nature woven into infrastructure people already use rather than added as a separate destination.

Filmed on site and published to Instagram as a collaborative post with Evergreen Brick Works.

Sponsored Instagram Reel · The PhD Reset series · 2026

Goodnotes, the digital notetaking platform, sponsored an instalment of The PhD Reset, Karli’s four-part mini series on how she would rebuild her research notetaking system if she were starting a doctorate again.

The sponsored episode took on synthesis: the skill that separates a beginner from an advanced researcher. It drew the distinction between summary and synthesis, and distinguished explanatory synthesis from argumentative synthesis, before walking through how that process is organized in practice using the app.

Invited panellist · Washington, DC · November 2025

The MAYDAY Fund's Fellowship brings together clinicians, scientists, researchers and people with lived experience of chronic pain from across the US and Canada for an intensive communications workshop, delivered by Burness, a Washington-based firm specialising in public health and science communication.

Karli was invited to join the fellows' panel on communicating health science to public audiences, speaking to what the media landscape now demands of researchers who want to be heard outside their field.

The session covered why credentials alone no longer earn trust in a polarized environment, and why audiences increasingly want a critical or distilled take rather than information relayed; how platform incentives have shifted from passive reach toward deep engagement, and what that means for people communicating systemic ideas; the practical question of building a public voice sustainably; and the privacy and safety considerations that fall unevenly on researchers from minoritised backgrounds who choose to speak publicly.

Sponsored Instagram Story set · National STEM Expo · 2026

A short story set promoting SCWIST's free National STEM Expo at the University of Toronto Scarborough.

Expert consultation · Edinburgh, Scotland · 2026

A development team behind a heritage building redevelopment in Edinburgh combining hotel, retail, wellness, food and beverage and experience programming, backed by an investor not driven solely by financial return approached Karli for expert input on the balance between commercial and civic space.

The engagement was a scoped consultation on what a wellbeing business of the future requires including what should be non-negotiable in a wellness offer, what a business owes the communities around it as distinct from its customers, and how a values-led development measures whether it has produced wellbeing rather than merely sold it.

Karli followed the session with a curated resource brief drawing on the Wellbeing Economy Alliance's Scotland hub, the Design Justice Network's principles for co-designing with communities historically excluded from design processes, anti-oppressive organisational practice frameworks, decent work standards, and the New Economics Foundation's guidance on measuring wellbeing impact beyond financial return.